Mercearia Portuguesa / The Portuguese Corner Shop is a small store in Macau, China that sells traditional portuguese products like vintage soaps, ceramics and wine.
The graphic design was a collaboration with Margarida Alfacinha.
Developing a brand for the Portuguese Corner Shop wasn’t easy as the portuguese tradition and values are often portrayed in a very dark and melancholic manner. Instead, we felt this shop, opening so far away from our country needed to show a fresh and vibrant side of our culture while still being truthful to its initial premises. Today, traditional portuguese products are again being brought from old factories in danger of closing and presented in a new interesting and fashionable way.